business name vs brand name Archives

Trade Name vs Trademark: What’s the Difference and Why It Matters

Oct 292025

Ketana Babaria

When you start a business, one of the first things you do is choose a name that represents your brand and vision. But did you know that the name you use to run your business and the name you use to promote your products or services might not be the same in legal terms? Many entrepreneurs confuse a trade name with a trademark, assuming they are interchangeable. However, they serve different purposes and offer different Continue reading...