How to Maintain Your Trademark After Filing?

Trademark is something that many people file and most of them get it too if their invention follows all the right criteria to be trademarked but not all are able to maintain the trademark they have received for a long time. Maintaining your trademark is crucial to ensuring its efficacy and lifespan after it has been officially registered with the help of a Trademark Lawyer India. Your trademark may be shielded from infringement, dilution, or even revocation with the right attention. We’ll go over how to preserve your trademark after filing in this blog post to safeguard your reputation and brand identification.
Using your trademark properly
Maintaining the strength of your trademark and preventing infringement depend on using it correctly. The following advice will help you properly use your trademark:
- Make constant use of it: Make consistent use of your trademark in all advertising, packaging, marketing materials, and internet content. By using your trademark consistently, you may assist create its identity and keep it from turning conventional.
- Use it correctly: Make sure your trademark is used in the right way, which includes the correct punctuation, spelling, and capitalization. This will lessen the possibility of dilution and assist avoid confusion with similar trademarks.
- Put it in plain sight: Put your trademark in easy to see on your goods, packaging, and promotional materials. This will raise the value of your trademark and assist in increasing brand recognition.
- Train your employees: Teach your staff how to properly use your brand. Make sure they realize how crucial it is to use it appropriately and consistently in order to safeguard the brand.
- Make use of it as intended: Only use your trademark for the products or services for which it is registered. Your trademark may lose its potency and run the risk of becoming generic if it is used for other reasons.
- Create a trademark registration with customs: Register your brand with customs if you import or export goods. This will lessen the likelihood of fake goods entering the nation, which could harm the income and reputation of your company.
Make sure to monitor your trademark
Keeping an eye on your trademark after it has been filed is essential to preserving the identity and reputation of your company. It means keeping an eye out for any possible trademark infringement or exploitation and taking the appropriate legal measures to safeguard your brand.
There are several approaches to trademark monitoring. The first step is to routinely look for any new trade names or trademarks that are comparable to yours. The official trademark database or a comprehensive search on the internet and social media platforms might be used for this.
Hiring a trademark monitoring service is an additional efficient method of keeping an eye on your trademark. These services continuously scan the industry for any illegal utilization of your brand using specialist technologies. Additionally, they can notify you of any possible violation so that you can promptly take legal action to safeguard your brand.
You should take swift legal action if you discover any unlawful use of your brand. This could mean bringing a trademark infringement lawsuit or delivering a cease and desist letter. Your trademark may deteriorate and become more susceptible to future abuse if you do not pursue legal action against infringers.
Make sure to renew your trademark
For trademarks to remain valid, they must be renewed on a regular basis. To prevent losing your trademark, make sure you are aware of the renewal deadline and submit your application on time. Maintaining your brand identity and shielding it from possible infringement are two benefits of renewing your trademark.
Since it contributes to the trademark’s ongoing protection, trademark renewal is an essential component of trademark maintenance. The duration of trademark registration in India is ten years from the day the application was filed. For a trademark to remain valid after ten years, the owner must renew the registration.
Stay up date on the latest trademark laws
Effective trademark protection requires keeping abreast of the most recent advancements in trademark regulations, which are always changing. You risk losing your trademark or being fined for infringement if you ignore changes in trademark legislation. As a result, it’s critical to keep up with the most recent changes to trademark laws, including new rules, rulings from courts, and case law.
Keeping up with relevant blogs, bulletins, and legal publications is one method to stay informed on trademark rules. These resources can assist you understand how recent changes to trademark rules may affect your trademark and offer insightful information about such developments. To find out about the most recent advancements and trends in trademark law, you can also go to legal conferences, seminars, or workshops.

